Message From ITC

This issue of U&Ic has "the auteur" as its focus. Originally the term applied to cinema directors who were deigned "auteur" by French New Wave critics because of their strong signature styles which usually emerged from taking complete control of a project, from authoring the screenplay to overseeing the final edit. This concept now has been broadened to denote an artist in any medium whose particular style and conceptual con- trol make the work distinctive and influential. The selection of inspiring auteurs featured in this issue was somewhat arbitrary. The choices were made on an idiosyncratic consen- sus of interest and influence. We wanted a variety of visual virtuosi who somehow made a difference in the way we perceive.

The list of Pablo Picasso, Saul Bass, Philippe Starck, Peter Greenaway, Fred Wood- ward and Richard McGuire is esoteric but essential to exploring the theme of those who create work which impacts on and changes our lives. Picasso, of course, is considered the most important artist of the 20th century who, decade after decade, reinvented his art. Working with essences, designer Saul Bass made movie magic out of simple, sear- ing images. Philippe Starck has taken space and enhanced it with an organic formality which allows public places to become personal. The films of Peter Greenaway (just one of his artforms) shatter preconceptions of cinema, transforming it into art at 24 frames per second. The look of Rolling Stone is becoming synonymous with the consistently cool art direction of Fred Woodward. And Richard McGuire takes concepts and elevates them into pages and products.

The designers for this issue of U&/c, Michael Ian Kaye and Carin Goldberg, respond to this auteur theme with conceptual and typographic bravado. The resulting design is subliminally interpretive, capturing the process and meaning of auteur.

In the area of type design, International Typeface Corporation continuously aspires to find and release original and innovative typefaces. In this issue, ITC introduces 15 new typefaces from a range of international designers—each of whom manages to inter- pret letterforms with panache and style.

In the broader realm of type design, occasionally a designer transcends expecta- tions and emerges as an auteur. At the Association Typographique Internationale Congress held in The Hague, many of the speakers and attendees included those who dramatically influenced the direction of contemporary typefaces and typography. A report of ATypI and the happenings in The Hague will appear in the next issue of U&/c.

An auteur, like beauty, is in the eye of the beholder. This issue of U&/c is not definitive, but exploratory, a celebration and tribute to those who have perceptually changed our lives.


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